Original date is 8-3-2008 RESCHEDULED to the 26-4-2008 (Saturday)0900 - 1700 due to Election Day
SECTION 1
• Global Business Review – The Success and Failures
• What is Blue Ocean and Red Ocean?
• Why need to reinvent and continue to innovate in the 21st century? Because the world is FLAT!!!

SECTION 2
• Overview Steps to Create Blue Ocean
• Technique to evaluate and map strategies using Strategy Canvass
• Plot Canvass
• Learn the analysis of the Canvass
• 4 Action Plans – Eliminate, Reduce, Raise, Create (ERRC)
• Case Study 1 : Draw Strategy Canvass
• Group Presentation and Review

SECTION 3
• 6 Paths to Blue Ocean by looking across
- Industry
- Strategic Group
- Buyer
- Scope of Service
- Emotional – Functional
- Time and Trends
• Expand your Boundary : Look for Non-Customers

SECTION 4
• Strategic Planning Sequence
• Conclusion

Mr. Lee Weng Kai Qualification : • Bachelor in Engineering (Hons) • University Malaya • Associate Member of MIM • American Society of Safety Engineers Strength : • Highly energetic and motivating trainer • Offer relevant and practical perspectives in management concepts • Well-researched presentations and captivating delivery Current job : • Managing Director of SIPCO Sdn Bhd Biodata : He is a Blue Ocean Practitioner, an entrepreneur, a professional manager as well as an engineer. He spent 8 years in oil and gas service industry working in various capacities (Field Service Manager, New Technology Manager, Account Director, Regional Technical Engineer) and in various countries namely Indonesia, United States of America, Canada and Malaysia. He then joined the mobile entertainment industry joining a MESDAQ-listed company as Chief Operating Officer and was a member of various operating boards in the region. Currently Mr Lee is the principal consultant and managing director of SIPCO which specializes in business and management training and safety solutions. He has conducted trainings for various industries such as the oil and gas, media and advertising and logistics.

• You will have the opportunity to challenge your current strategic thinking given the concepts and practices of the Blue Ocean Strategy
• You will be equipped with necessary processes, tools and techniques on how to break out of the bloody red ocean into blue ocean-an untapped market space
• You will have the "hands-on" experience in creating a Blue Ocean Strategy facilitated by experienced trainers
• More importantly, you will be able to apply what you have learnt to the real world situation to achieve the desired results, when planned and executed property

Upon completion of this workshop, you will be able to:
• Understand red ocean versus blue ocean strategic thinking
• Understand and describe the concepts of Blue Ocean Strategy broadly
• See your business in a broader con text in an attempt to crete your Blue Ocean Strategy
• Understand how to formulate Blue Ocean Strategy on strategy canvas as reflected by the value curve
• Explain how to plan and execute Blue Ocean Strategy in your real business world

Session	Scope	Speaker
Session 1 Day 1 0830-0900	Registration
Session 2 Day 1 0900-0930	SECTION 1 • Global Business Review – The Success and Failures • What is Blue Ocean and Red Ocean? • Why need to reinvent and continue to innovate in the 21st century? Because the world is FLAT!!!	Mr. Lee Weng Kai
Session 3 Day 1 0930-0945	Refreshment
Session 4 Day 1 0945-1230	SECTION 2 • Overview Steps to Create Blue Ocean • Technique to evaluate and map strategies using Strategy Canvass • Plot Canvass • Learn the analysis of the Canvass • 4 Action Plans – Eliminate, Reduce, Raise, Create (ERRC) • Case Study 1 : Draw Strategy Canvass • Group Presentation and Review	Mr. Lee Weng Kai
Session 5 Day 1 1230-1330	Lunch
Session 6 Day 1 1330-1430	SECTION 3 • 6 Paths to Blue Ocean by looking across - Industry - Strategic Group - Buyer - Scope of Service - Emotional – Functional - Time and Trends • Expand your Boundary : Look for Non-Customers	Mr. Lee Weng Kai
Session 7 Day 1 1430-1600	Exercise (Case Studies and Exercises related to :) - AirAsia - Yellow Tail Wine Company - Cirque de Soleil Circus - Tune Hotel	Mr. Lee Weng Kai
Session 8 Day 1 1600-1615	Refreshment
Session 9 Day 1 1615-1700	SECTION 4 • Strategic Planning Sequence • Conclusion	Mr. Lee Weng Kai

Date and time	:	Original date is 8-3-2008 RESCHEDULED to the 26-4-2008 (Saturday)0900 - 1700 due to Election Day
Venue	:	Seminar Hall,Ground Floor, Wisma Wawasan, No.19-0, Jalan PJS8/12, Dataran Mentari, Bandar Sunway, 46150 Petaling Jaya, Selangor Darul Ehsan
Location map	:	See location map
Fee	:	Original date is 8-3-2008 RESCHEDULED to the 26-4-2008 due to Election Day RM 350.00 Early Bird RM 190.00 register before 18-04-2008

Engineer, Contractor, Consultant, Manager, Developer, Architect, Lawyer, Accountant, Auditor, QS, Others Professionals

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Certificate of CPD Point with full attendance
• 2 tea breaks & 1 lunch provided
• Handout notes