M004 | Management | Methodologies Of Creating Blue Ocean Opportunities For Professionals And Managers | 1 Day |
BEM Approved 6 CPD Points With Full Attendance |
Original date is 8-3-2008 RESCHEDULED to the 26-4-2008 due to Election Day
RM 350.00 Early Bird RM 190.00 register before 18-04-2008 |
![]() |
||||
Introduction
Original date is 8-3-2008 RESCHEDULED to the 26-4-2008 (Saturday)0900 - 1700 due to Election Day
SECTION 1
• Global Business Review – The Success and Failures
• What is Blue Ocean and Red Ocean?
• Why need to reinvent and continue to innovate in the 21st century? Because the world is FLAT!!!
SECTION 2
• Overview Steps to Create Blue Ocean
• Technique to evaluate and map strategies using Strategy Canvass
• Plot Canvass
• Learn the analysis of the Canvass
• 4 Action Plans – Eliminate, Reduce, Raise, Create (ERRC)
• Case Study 1 : Draw Strategy Canvass
• Group Presentation and Review
SECTION 3
• 6 Paths to Blue Ocean by looking across
- Industry
- Strategic Group
- Buyer
- Scope of Service
- Emotional – Functional
- Time and Trends
• Expand your Boundary : Look for Non-Customers
SECTION 4
• Strategic Planning Sequence
• Conclusion
SECTION 1
• Global Business Review – The Success and Failures
• What is Blue Ocean and Red Ocean?
• Why need to reinvent and continue to innovate in the 21st century? Because the world is FLAT!!!
SECTION 2
• Overview Steps to Create Blue Ocean
• Technique to evaluate and map strategies using Strategy Canvass
• Plot Canvass
• Learn the analysis of the Canvass
• 4 Action Plans – Eliminate, Reduce, Raise, Create (ERRC)
• Case Study 1 : Draw Strategy Canvass
• Group Presentation and Review
SECTION 3
• 6 Paths to Blue Ocean by looking across
- Industry
- Strategic Group
- Buyer
- Scope of Service
- Emotional – Functional
- Time and Trends
• Expand your Boundary : Look for Non-Customers
SECTION 4
• Strategic Planning Sequence
• Conclusion
Who are the speakers?
Objectives
• You will have the opportunity to challenge your current strategic thinking given the concepts and practices of the Blue Ocean Strategy
• You will be equipped with necessary processes, tools and techniques on how to break out of the bloody red ocean into blue ocean-an untapped market space
• You will have the "hands-on" experience in creating a Blue Ocean Strategy facilitated by experienced trainers
• More importantly, you will be able to apply what you have learnt to the real world situation to achieve the desired results, when planned and executed property
• You will be equipped with necessary processes, tools and techniques on how to break out of the bloody red ocean into blue ocean-an untapped market space
• You will have the "hands-on" experience in creating a Blue Ocean Strategy facilitated by experienced trainers
• More importantly, you will be able to apply what you have learnt to the real world situation to achieve the desired results, when planned and executed property
Benefits
Upon completion of this workshop, you will be able to:
• Understand red ocean versus blue ocean strategic thinking
• Understand and describe the concepts of Blue Ocean Strategy broadly
• See your business in a broader con text in an attempt to crete your Blue Ocean Strategy
• Understand how to formulate Blue Ocean Strategy on strategy canvas as reflected by the value curve
• Explain how to plan and execute Blue Ocean Strategy in your real business world
• Understand red ocean versus blue ocean strategic thinking
• Understand and describe the concepts of Blue Ocean Strategy broadly
• See your business in a broader con text in an attempt to crete your Blue Ocean Strategy
• Understand how to formulate Blue Ocean Strategy on strategy canvas as reflected by the value curve
• Explain how to plan and execute Blue Ocean Strategy in your real business world
Sessions and Scopes
Session | Scope | Speaker |
Session 1 Day 1 0830-0900
|
Registration
|
|
Session 2 Day 1 0900-0930
|
SECTION 1
• Global Business Review – The Success and Failures
• What is Blue Ocean and Red Ocean? • Why need to reinvent and continue to innovate in the 21st century? Because the world is FLAT!!! |
Mr. Lee Weng Kai |
Session 3 Day 1 0930-0945
|
Refreshment
|
|
Session 4 Day 1 0945-1230
|
SECTION 2
• Overview Steps to Create Blue Ocean
• Technique to evaluate and map strategies using Strategy Canvass • Plot Canvass • Learn the analysis of the Canvass • 4 Action Plans – Eliminate, Reduce, Raise, Create (ERRC) • Case Study 1 : Draw Strategy Canvass • Group Presentation and Review |
Mr. Lee Weng Kai |
Session 5 Day 1 1230-1330
|
Lunch
|
|
Session 6 Day 1 1330-1430
|
SECTION 3
• 6 Paths to Blue Ocean by looking across
- Industry - Strategic Group - Buyer - Scope of Service - Emotional – Functional - Time and Trends • Expand your Boundary : Look for Non-Customers |
Mr. Lee Weng Kai |
Session 7 Day 1 1430-1600
|
Exercise (Case Studies and Exercises related to :)
- AirAsia - Yellow Tail Wine Company - Cirque de Soleil Circus - Tune Hotel |
Mr. Lee Weng Kai |
Session 8 Day 1 1600-1615
|
Refreshment
|
|
Session 9 Day 1 1615-1700
|
SECTION 4
• Strategic Planning Sequence
• Conclusion |
Mr. Lee Weng Kai |
Date, Time, Venue, and Fee
Date and time | : | Original date is 8-3-2008 RESCHEDULED to the 26-4-2008 (Saturday)0900 - 1700 due to Election Day |
Venue | : | Seminar Hall,Ground Floor, Wisma Wawasan,
No.19-0, Jalan PJS8/12, Dataran Mentari, Bandar Sunway, 46150 Petaling Jaya, Selangor Darul Ehsan |
Location map | : | See location map |
Fee | : | Original date is 8-3-2008 RESCHEDULED to the 26-4-2008 due to Election Day
RM 350.00 Early Bird RM 190.00 register before 18-04-2008 |
Who should attend?
Engineer, Contractor, Consultant, Manager, Developer, Architect, Lawyer, Accountant, Auditor, QS, Others Professionals
Course related information (FREE)
•
Additional notes
Certificate of CPD Point with full attendance
• 2 tea breaks & 1 lunch provided
• Handout notes
• 2 tea breaks & 1 lunch provided
• Handout notes